Halftone is an analog printing technique that builds whole images out of lots of little dots—think of the way print newspaper ads or comics appear. The resulting look is polished, while still revealing a bit of its granular origins. But you don’t need paper and ink to get this look. The Alter Ego Halftone Effect for Photoshop, created by Pixelbuddha, allows you to experiment with the same aesthetic on photos, illustrations, and text. Choose from different halftone patterns, gradients, and textures to easily create perfectly imperfect results.
We asked artist and designer Mark Pernice to experiment with the Alter Ego Halftone Effect. “First I played with applying the effect to the whole piece of art,” says Mark. “But quickly realized it was more interesting to apply two patterns to select portions.” Keeping the background images and ghostly figures on their own layers and applying different tweaks of the Alter Ego Effect to each resulted in just the right amount of “vibrate-y-ness,” he says. Check out the artwork he made with it above, and read on to learn how you can make your own creations.
Open an image.
Open the Alter Ego Effect.psd in Photoshop. Double-click the Smart Object icon in the Place Your Image layer. A new file will open. Drag and drop an image into the Place Your Image Here artboard, resize it if needed, hit Return to place it, and save the file. Click back into the original file, which will be updated with the new image.
Edit the pattern.
Double-click Pattern Overlay under the Place Your Image layer. Choose one of the Alter Ego Halftone patterns from the Pattern dropdown menu. Adjust the appearance by changing the Blend Mode, Opacity, and Scale.
Edit the gradient.
Double-click the Edit Color icon to open the Gradient map. Locate the Alter Ego Gradient folder in the Gradient panel dropdown menu, or use any other gradient.
Edit the exposure.
Double click the Edit Exposure icon to open the Exposure adjustment layer. Adjust the Exposure, Offset, and Gamma to further refine and change the color of the image.
Edit the texture.
Double click the Texture icon. A new file will open. Open the Alter Ego Texture folder, select a texture, and drag and drop it onto the Texture artboard. Resize if needed, hit Return to place it, and save the file. Click back into the original file, which will be updated with the new texture. The Surface Textures will give your image the grainy imperfection of a paper surface; the Halftone Textures will add even more analog grunge and character. You can add more than one; try layering them for different looks.
Pixelbuddha is a team of design enthusiasts who create high-end resources for creative professionals, artists, illustrators, and entrepreneurs. The studio’s main focus is mockups and add-ons, including actions, effects, brushes, and layer styles.
Mark Pernice is a New York City born and Brooklyn-based illustrator, art director and graphic designer. He has worked under renowned graphic designers Stefan Sagmeister and Paula Scher. Select clients include, The New York Times, T Brand, The New Yorker, Paul Simon, Google, Wired, Hornet and Vans. Mark was recently awarded a gold medal by The Society of Illustrators. He is the co-founder of the multi-disciplinary design studio OOO (Out Of Office) alongside creative directing partner, Elana Schlenker. Follow him on Instagram.